Critical are experts in both quantitative and qualitative methods and how they can best work, either in isolation or together, to gain the insights you need.
We work in partnership with our clients. Critical don't just work for you, we work with you. A true partnership on every research piece.
Online and telephone across international markets, face to face and social media. We conduct all forms of quantitative data collection.
The full range of qualitative techniques extending to the latest trends such as online focus groups, social media qualitative analysis.
We have worked with some of the UK’s largest organisations to provide in depth statistical consultancy and other research services.
From the latest in qual to the most advanced online portals and automated reporting; we're constantly working to develop new and exciting research services.
We work with some of the biggest names in the industry.
From NGBs to football clubs we partner with a diverse range of clients in the sports arena. Some engage us for full service insight generation; others simple rely on our expertise to aid the analysis of their own research. We have acquired an enviable reputation in this sector and continue to expand our work and partnerships in this field.
The ASA turned to us to help get more people swimming.
We helped the FA to make football more inclusive.
We are experts in financial research.
Our research has covered some of the most demanding and high profile topics in finance. Whether it’s robust findings used in regulatory reform or research amongst CEOs in some of the World’s largest businesses, our experience and expertise is trusted by a host of businesses in this sector.
We helped to keep Sunlife ahead of its competition.
We helped the FCA speed up their Consumer Credit authorisations.
We help charities achieve their potential.
Our work in this sector goes further than the usual projects. Whether it's helping RSPB to segment their supporters or testing a new 'app' for British Red Cross we partner with many of the UKs largest charities.
Age UK turned to us to help improve their information and advice.
Effectiveness of First Aid apps and web pages.
Our media experience is second to none.
Whether it's establishing the audience for a new TV channel or understanding the impact of a change in frequency for Digital TV users, we have many years of expertise working in the media sector. Our clients constitute some of the largest organisations involved in, or governing, media in the UK and internationally.
AdWords is Google's main source of revenue, so maintaining users is a key objective.
Monitoring Media Literacy