Age UK turned to us to help improve their information and advice


The Age UK Information & Advice team wished to review a number of their publications to ensure they continued to provide information that best meets customer needs.

A series of telephone interviews were conducted with those who had received and read the Age UK I&A guides to understand their reaction to the guides.

How Is It Used?

Age UK have used the research to provide guidance on content, format and signposting for each of the individual guides covered.


The research was used to measure the impact Age UK’s benefit and money guides had on customers’ lives and identify any opportunities to improve the guides.

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