In business for over 25 years, we work with clients ranging from large blue chip financial companies to national sporting associations and leading charities. Our approach is to work closely with our clients to provide clear, easy to understand actionable results.
We are passionate about the work we do.
In 2015 we purchased the international data collection agency RSM allowing us to offer fully international, 24 hour telephone covering all corners of the planet.
We do not work in departments. At Critical our Directors and Executives are hands on at every stage of a research project. This means that every piece we do at Critical is managed by expert, senior researchers.
Working closely with our clients we gain a thorough understanding of our clients needs ensuring the effectiveness of the research design, the relevance of the findings and our recommendations.