The Critical Research approach is to work closely with our clients to ensure there is clear understanding on our part of our client's aims and objectives. This enables us to deliver high quality, cost effective research time and time again.
Because Critical do not work in departments, your contact sees the project through from inception to completion. Requests and queries are actioned immediately.
Working closely with our clients we gain a thorough understanding of our clients needs ensuring the effectiveness of the research design, the relevance of the findings and our recommendations.
“Critical have been excellent to work with. They are flexible in their approach, and deliver to an excellent standard. They are ideal people to work with - always responsive and accommodating, nothing is too much for them. I would not hesitate in recommending Critical Research to others.
Helen Bibby, Insight Manager, Sport England
“Critical Research clearly understand the dynamics of our market and our customer base. They consistently provide insightful analysis, and are always flexible and willing to go the extra mile. Their input on product development in particular has been invaluable and has undoubtedly boosted sales.”
David Gay, Head of Knowledge Management, Sun Life
“We've been working with Critical since 2013 on various projects, including continuous brand tracker, campaign evaluations, qualitative teledepth research, among other things. Critical are client-focused, hard-working and professional, always ready to meet our needs often for fast turnaround projects. They are very knowledgeable on the charity sector, understanding its challenges and intricacies, and I think this is greatly reflected in their work. We have commissioned more and more work with them over time, and this testifies to the fact that they are a reliable insight provider, who offer good value for money.”
Siobhan Smith, Market Research Manager, British Red Cross