For Phil a healthy body is a healthy mind and away from work he can be found playing golf, practicing his archery or else in the gym training for obstacle courses. He studied Geography at Leeds University and after briefly dipping his toe in the property sector set his heart on working in market research. His clients at Critical have included the Company of Cordwainers and the ABSRM Music Exam Board. ABRSM’s project helped identify potential barriers to developing music interests in South-East Asia, and was of particular interest to Phil due to his travelling experiences in the region. Phil works on both CATI and online projects and finds the survey design and script writing part of the job to be the most rewarding, seeing a solid survey structure as vital to the effectiveness of the responses. In his spare time Phil is a big sci-fi and fantasy fan – you name it, he can quote from it – and looks back with fondness on his online gaming days. He dislikes tarantulas and R&B music and his happiest backpacker memory is cycling over the Golden Gate Bridge. He was once on TV – as an audience member in an episode of Dr Phil.
Telephone: 0203 643 9049