From the age of 14 (when he first worked summer jobs at Critical), Patrick had always known he would end up in market research. Before coming back to Critical as a full-time employee he studied international finance at Cass Business School and then went into political research at Gfk NOP and was Head of Central Research at Ipsos MORI. At Critical his projects tend to be largely full service and his clients include AXA, Grant Thornton, PwC, BDO and GE. He also works as part-time Finance Director for the company. At the end of the day Patrick takes his calculator home with him and his spare time is spent working out if he can afford his wife’s latest grand holiday plans. To relax, Patrick watches any sport that’s on the box and plays a bit of golf or five-a-side as well as collecting Panini football stickers with his kids. His favourite meal is peanut butter and pickled onions on toast and he dislikes most other foods. His best holiday was travelling down through Vietnam and around South West India and when no one is listening he likes to sing Beastie Boys tunes. He has a shark bite on his arm. Allegedly.
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