Despite many years spent working in market research Geoff is still wondering what to do when he grows up. Before coming to Critical he was Managing Director at SRG International, Deputy Managing Director at Consensus Research and Director at HR & H Research International. At Critical he spends most of his time working on full service (predominantly qualitative based) projects and developing new business. He enjoys all the projects he works on but is particularly proud of a study for the United Nations that looked into the understanding of pictograms on agrochemical packaging and which involved more than 175 countries. He has also had a number of papers published on topics such as B2B Segmentation, Customer Care and the Chinese Consumer. At home he can usually be found out walking his two terriers or getting muddy in the garden and when he goes out it is to the theatre or to watch Arsenal. Random likes include sloe gin, National Trails, Monty Python and hellebores. Random dislikes include humid weather and Brussels sprouts. His best holiday was spent husky sledging in the Arctic Circle (looking for the Northern Lights) and his music tastes range from Beethoven to Pink Floyd to Eliza Doolittle. One more thing - Geoff is also a qualified balloon pilot!
Telephone: 0203 643 9045