Ben Farr

Managing Director

Before coming to Critical, Ben studied Politics and Economics at Leeds University and then worked for 9 years at Gfk NOP. He chose market research as a career because he was interested in people and how they interact with brands, services and products. Helping companies to understand and utilize that interaction is what keeps the job interesting for Ben. He works on every kind of full service project and has clients across a number of different sectors, from AXA, Zurich Municipal, Grant Thornton & PwC in the financial and business sectors to the British Red Cross in the charity sector. He has also spoken at a number of industry events such as MRS and Media Research Group conferences. When not in the office (though Ben will tell you that he is always in the office) he is usually out playing golf, football, cricket, or snooker but despite all that physical activity he admits to still only being able to manage 5 press-ups. Ben’s likes include a decent cup of coffee, ‘The Thick of It’, rap music and scooters and his best travel experience was driving around Vietnam on a moped. When no one is listening he sings MC Hammer tunes and if he wasn’t working in market research he would quite enjoy the life of a golf caddie.

Telephone: 020 3643 9056

Ben Farr
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Critical London
Head Office

Unit 7, Baden Place
Crosby Row

Critical Watford

Suite F3
Hartsbourne House
Delta Gain
Carpenders Park
WD19 5EF