Keeping Sun Life ahead of competition

sunlife

Providing AXA SunLife with a continuous measurement of customer satisfaction and understanding across its range of products.

Mixed modal approach of telephone and online interviews on a monthly, quarterly and annual basis.

Over 10,000 interviews since 2009.

How is it used?

  • Change processes and products to meet both current and future needs of target audience.
  • Improve product development, marketing and communication messages.
  • Product reviews.
  • Customer satisfaction and ratings.

Results

  • Increase in sales, especially from input on product development.
Critical London

Unit 7, Baden Place
Crosby Row
London
SE1 1YW




Critical Watford

Suite F3
Hartsbourne House
Delta Gain
Carpenders Park
Watford
WD19 5EF